Selected work · under NDA
The receipts.
Client names are confidential. The figures are not — every number below came off a live engagement.
Luxury e-commerce · licensed-merchandise niche
A specialist maker, invisible in search.
Real craft, a loyal following, and almost no organic footprint. We ran the full engagement: a 500-query search audit, a forensic teardown of the category leader, a ground-up structured-data rebuild, and a rewrite of every product surface for both classic search and the answer engines.
13.4 → 7.1
flagship collection page — page two into the top ten
#1
organic became the site’s highest-intent channel
113
product images re-engineered as an indexed second surface
Entertainment · dormant media property
A brand the internet had forgotten.
A syndicated 1980s entertainment property with a deep archive and zero modern discoverability. We rebuilt the entity: structured data for the brand and its catalog, an archive information architecture, and authority pages engineered so the era’s AI answers cite it by name.
0 → 41k
monthly organic impressions inside two quarters
Panel
secured a Google knowledge panel for the entity
180+
archive episodes made individually discoverable
DTC · independent occasion-wear label
Losing its own name to the marketplaces.
An independent designer watching third-party listings outrank the brand for its own products. We re-architected the catalog around buyer intent, cleaned the entity signals, and recovered the commercial queries the marketplaces had quietly cannibalized.
2.4×
qualified organic sessions, quarter over quarter
34
commercial queries recovered to page one
−0
marketplace listings left outranking the brand
{ "@type": "Product", "brand": { "@type": "Brand", "name": "[client]" }, "offers": { "@type": "Offer", "priceCurrency": "USD" }, "aggregateRating": { "ratingValue": 5.0, "reviewCount": 350 } }
The tell
One client’s own buyers were searching for a store exactly like theirs — and finding page two. A single query, "[category] website", sat at position 14.5 with no page built to catch it.
The demand was already there. It was never a traffic problem — it was a structure problem. And structure is buildable.
Your situation is probably one of these.
Bring us the problem. Every engagement starts with a forensic audit.
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