Capabilities

Six systems. One outcome.

Every engagement draws on the stack below. We deploy what the audit demands — never a fixed package, never work that doesn’t move the number.

01 The foundation

Technical SEO & Architecture

The load-bearing structure most brands never audit — and the reason their other efforts underperform.

  • Crawl & index diagnosis: what Google can actually reach and store
  • Internal-link topology that concentrates authority where it earns revenue
  • Core Web Vitals and render-path performance
  • Canonical, redirect, and duplication cleanup
02 The machine-readable layer

Structured Data Engineering

The layer rich results and language models actually read. Deployed native to the platform — no fragile apps.

  • Organization, Product, Breadcrumb, FAQ, Collection and Article schema
  • A single connected entity graph, not scattered snippets
  • Eligibility for rich results and AI citation
  • Validation and monitoring so it stays correct
03 The new discipline

Generative Engine Optimization

We engineer a clean, repeated, citable fact-pattern so AI assistants recommend the brand by name.

  • A consistent entity across every surface the models crawl
  • Provenance and authority pages built to be quoted verbatim
  • Corroboration signals that make a model trust the name
  • Tracking of how and where the brand gets cited
04 The teardown

Competitive Intelligence

A forensic teardown of the category leader. We reverse-engineer the mechanics, then out-execute them.

  • Full keyword footprint and traffic reconstruction
  • Their information architecture and schema stack, mapped
  • The image and content funnels driving their rankings
  • A prioritized plan to take the ground they are holding
05 Turning found into paid

Conversion Architecture

Rankings are worthless if the page does not convert. We build the systems that turn a visitor into revenue.

  • Product and landing-page logic that removes friction
  • Pricing and offer presentation that earns the click
  • Navigation and intent-matching information architecture
  • Measurement so every change is judged on outcome
06 Write once, atomize

Content Systems

Authority pages engineered to be quoted by search and AI alike — then decomposed into every downstream channel.

  • Question-shaped pages that earn citations
  • A topical structure that compounds instead of scattering
  • One master asset atomized into many surfaces
  • FAQ and schema baked into every piece

Not sure which you need?

That’s what the forensic audit is for. We tell you where the leverage is before you spend a dollar building.